Main benefits or advantages of supermarkets can be expressed as follows:
1. Reasonable Price
Supermarkets can provide branded and quality products at low and reasonable price because of larger sales volume and low profit margin.
2. Large Turnover
Generally, supermarkets are situated in the busy and crowd area where more customers can be attracted. Large turnover is possible because of low price and freedom of selection.
3. Low Operation Cost
Supermarkets are operated with the help of few staffs. They do not provide after sales services to the customers. So, it needs low operation expenses as compared to departmental stores.
Supermarkets can earn high profit because of large turnover and less operation and selling expenses.
5. Shopping Convenience
Supermarket ensures easy and quick shopping by offering varieties of products at the same place. Customers can buy all the required products without visiting different shops.
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6. No Bad Debts
Supermarkets eliminate the risk of bad debt because of cash basis transaction.
7. No Bargaining
Supermarkets eliminates problem of bargaining because all the products are sold on reasonable and fixed price.
