Benefits-Drawbacks

What Is Trade Credit ?Trade credit is a business practice where seller or supplier allows the buyer to purchase goods on credit without making immediate payment. It is a short term agreement (generally 15 to 90 days) and buyer should pay the bill amount before the due date. It is beneficial to new business firms and small...

What Is Retailing ?Retailers purchase goods or services from wholesalers or suppliers and sell to the consumers.They are known as the link between suppliers and final consumers. So, retailing is an act of obtaining products from wholesalers and selling to the ultimate users. There are several benefits as well as some limitations...

What Is Wholesaling ?In simple words, wholesaling is an act of selling goods to the retailers. Wholesalers buy large quantity of goods from producers or distributors and sell to the retail stores. Retailers buy goods from wholesalers and sell to the final customers. Therefore, wholesalers bridge the gap between manufacturers...

What Is Traditional Marketing ?Traditional marketing is a strategy that uses offline mediums such as radio, TV, newspapers, direct mail, telemarketing etc. for the promotion of products or services. It is the oldest and most commonly used mode of advertising. It has both benefits and drawbacks which are briefly discussed...

What Is Digital Marketing ?It is a promotion of products or services through internet and digital media such as websites, search engine, mobile marketing, social media, affiliate marketing etc. This mode of advertising can attract audience more effectively than traditional marketing. Digital marketing has several advantages...

What Is Content Marketing ?Content marketing is a process of creating and publishing online content such as blogs, videos, e-books, podcasts, articles, social media posts etc. to attract large group of audience. It is a long-term marketing strategy that helps to attract potential customers and generate online sales. Content...

What Is Direct Marketing ?Direct marketing is a type of promotional campaign where companies directly communicate to a specific group of potential customers. Telemarketing, SMS marketing, email marketing, newspapers etc. are some examples of direct marketing. In this marketing strategy, companies try to attract customers...

What Is Brand Extension ?It is a marketing strategy in which producers launch new products or services in the market by using existing brand name. Brand extension helps the firms to introduce new products and influence customers because of  well-developed image of the core product and customer loyalty. There are some...

What Is Branding ?Branding is a process of giving unique name, logo, symbol, mascots, design etc. to  products or services which helps to differentiate them in the market. Branding provides identity to the products which helps to create customer awareness. Coca-cola, Sony, Adidas, Nike, Puma etc. are some examples...

The main advantages of standardization can be studied as follows: Benefits Or Advantages Of Standardization To The Customers 1. Better Quality Products Standardization ensures uniformity and consistency of the product quality. Consumers can buy standardized products without any doubt and hesitation. 2. Using...

 Benefits Or Advantages Of Market Segmentation The main advantages of market segmentation can be highlighted as follows: 1. Market Identification  It is the process of dividing the market into different segments and grouping the potential customers on the basis of demography, psychography, geography ...

Benefits Or Advantages Of Monopoly The main advantages of monopoly can be described as follows: 1. Supernormal Profit In monopoly, there is only one supplier for the entire market. Company can set selling price of goods freely as per wish. Therefore, monopolies can make supernormal profit. 2. Economies Of Large Scale Only...