What Is Digital Marketing ?
It is a promotion of products or services through internet and digital media such as websites, search engine, mobile marketing, social media, affiliate marketing etc. This mode of advertising can attract audience more effectively than traditional marketing. Digital marketing has several advantages as well as some limitations which are discussed in this post.
Benefits Or Advantages Of Digital Marketing
The main advantages of digital marketing or online marketing can be described as follows:
1. It Is Easy And Convenience Method Of Brand Promotion
Digital marketing does not require more resources like in traditional marketing. By using internet and social media platform, message and information can be spread all over the world in just one click. So, it is simple and quick method of advertising.
2. It Requires Less Cost
Another benefit of online marketing is that it consumes less time, effort, resources and cost than traditional marketing approaches. It requires more marketing budget to promote through television, radio, newspapers and magazines. But in digital marketing, it can be done by using internet with small budget.
3. Digital Marketing Attracts Targeted Audience Effectively
Brands can be promoted through facebook, twitter, instagram, emails etc. Information can be shared globally within a minute which helps to increase targeted customers with less effort.
4. It Is Trackable And Measurable
Performance of this campaign can be tracked with the help of different online tools such as google analytics, sitemeter, statcounter, geovisite and other software. These tools and software provide different information like number of people visit the page or advertisement, their region, their response etc.
5. It Has High Conversion Rate
Internet marketing promotes products or services globally which attracts large group of potential customers. Because of more visibility, it increases engagement, leads and conversion rate.
6. Better Customer Relation
Digital marketing helps to understand the behavior and interests of customers. A marketer can treat them according to their behavior to satisfy them. It helps to build better customer relation which promotes customer loyalty.
Drawbacks Or Disadvantages Of Digital Marketing
The main disadvantages of digital marketing can be described as follows:
1. It Requires Special Skills And Knowledge
Digital marketing is not an easy task because it requires computer knowledge and social media managing skills. Good writing skill is required for content writing, photography and videography skill is required for video advertising. web development, search engine optimization skill is required to make websites and blogs. Marketers should handle social media platforms such as facebook, twitter, linkedin, pinterest etc. properly to promote products or services.
2. It Is A Time Taking Campaign
It takes enough time to create and promote brand through digital marketing. It requires hard work and a lot of time to gains customer trust.
Also Read:
Advantages And Disadvantages Of Direct Marketing
Advantages And Disadvantages Of Content Marketing
Advantages And Disadvantages Of Traditional Marketing
3. Very High Competition
Because of globalization, it is very difficult for the marketers to influence audience through online promotion. It is a complex task to create unique content and to grab people's attention in this competitive market.
4. It Is Not Suitable For All Customers
Digital marketing may not be suitable for all types of products. For example, if your product target elderly, it will be wise to advertise through traditional marketing because old people may not have access to internet and social media. This marketing strategy is not suitable for business such as beauty parlor, hair saloon, taxi service etc.
Digital marketing is totally dependent on technology and trends. Any change in technology may affect its performance. If government makes changes in social media and internet policy, it may create big challenge for marketers. So, online marketing is affected by the change in technological and political environment.
Pros And Cons Of Digital Marketing In Short
Pros:
- It is simple, convenience and quick mode of advertising
- It can be performed by using less cost and resources
- It is environmental friendly because it does not use papers, plastics, boards etc. like in traditional marketing
- It can attract large group of audience
- Its performance can be tracked and measured easily
- It is more flexible than other forms of advertising
Cons:
- It requires special skills and knowledge to carry out this strategy
- It takes a lot of time to make make content and materials
- Marketers have to face tough competition
- It is not accessible for all types of people
