Benefits-Drawbacks

What Is Traditional Marketing ?

Traditional marketing is a strategy that uses offline mediums such as radio, TV, newspapers, direct mail, telemarketing etc. for the promotion of products or services. It is the oldest and most commonly used mode of advertising. It has both benefits and drawbacks which are briefly discussed in this post.

Benefits Or Advantages Of Traditional Marketing

The main advantages of traditional marketing can be highlighted as follows:

1. It Is More Familiar Method Of Advertising

People can easily understand traditional marketing because it is one of the oldest and widely used techniques of product promotion. 

2. It Is Suitable And Accessible For All

One of the main drawback of digital marketing is that it is not suitable for those audience who do not have access to internet and social media platforms. But traditional marketing is suitable and accessible for everyone because it does not require internet service and digital devices. 

3. Reachable To Specific Audience Or Customers

Traditional marketing helps to target specific audience of certain location because it uses location radio, newspapers and TV channel to influence local people. So, it is suitable for the company to attract potential customers of certain region towards the products.

Drawbacks Or Disadvantages Of Traditional Marketing

The main disadvantages of traditional marketing can be described as follows:

1. It Is Expensive Method Of Advertising

Traditional marketing requires more cost and resources than internet marketing. It needs huge marketing budget to promote brand through radio, TV or newspapers.

       Also Read: 

Advantages And Disadvantages Of Digital Marketing

Advantages And Disadvantages Of Content Marketing

Advantages And Disadvantages Of Direct Marketing

2. Limited Number Of Audience

As we know that online marketing attracts large group of audience because it performs globally. But in traditional marketing gives emphasize to the specific audience of specific location. So, it is reachable to limited number of potential customers.

3. It Is Difficult To Measure The Performance

Performance of online marketing can be tracked and measured by using different online tools and applications. But in traditional marketing, it is difficult to collect data and information about the campaign. So, performance and conversion cannot be measured accurately in this mode of advertising.

Pros:

- It is the oldest method, therefore everybody can understand this strategy easily.

- This mode of advertising is accessible for all types of audience

- It is suitable to attract specific group of potential customers

- Product testing is possible through this strategy of marketing

- Success rate is higher than other forms of marketing

Cons:

- It requires more budget and resources 

- It cannot attract large number of audience like digital marketing

- Audience get limited information

- It is difficult to track and measure the performance

What Is Digital Marketing ?

It is a promotion of products or services through internet and digital media such as websites, search engine, mobile marketing, social media, affiliate marketing etc. This mode of advertising can attract audience more effectively than traditional marketing. Digital marketing has several advantages as well as some limitations which are discussed in this post.

Benefits Or Advantages Of Digital Marketing

The main advantages of digital marketing or online marketing can be described as follows:

1. It Is Easy And Convenience Method Of Brand Promotion

Digital marketing does not require more resources like in traditional marketing. By using internet and social media platform, message and information can be spread all over the world in just one click. So, it is simple and quick method of advertising.

2. It Requires Less Cost

Another benefit of online marketing is that it consumes less time, effort, resources and cost than traditional marketing approaches. It requires more marketing budget to promote through television, radio, newspapers and magazines. But in digital marketing, it can be done by using internet with small budget.

3. Digital Marketing Attracts Targeted Audience Effectively

Brands can be promoted through facebook, twitter, instagram, emails etc. Information can be shared globally within a minute which helps to increase targeted customers with less effort.

4. It Is Trackable And Measurable

Performance of this campaign can be tracked with the help of different online tools such as google analytics, sitemeter, statcounter, geovisite and other software. These tools and software provide different information like number of people visit the page or advertisement, their region, their response etc.

5. It Has High Conversion Rate

Internet marketing promotes products or services globally which attracts large group of potential customers. Because of more visibility, it increases engagement, leads and conversion rate.

6. Better Customer Relation

Digital marketing helps to understand the behavior and interests of customers. A marketer can treat them according to their behavior to satisfy them. It helps to build better customer relation which promotes customer loyalty.

Drawbacks Or Disadvantages Of Digital Marketing

The main disadvantages of digital marketing can be described as follows:

1. It Requires Special Skills And Knowledge

Digital marketing is not an easy task because it requires computer knowledge and social media managing skills. Good writing skill is required for content writing, photography and videography skill is required for video advertising. web development, search engine optimization skill is required to make websites and blogs. Marketers should handle social media platforms such as facebook, twitter, linkedin, pinterest etc. properly to promote products or services. 

2. It Is A Time Taking Campaign

It takes enough time to create and promote brand through digital marketing. It requires hard work and a lot of time to gains customer trust. 

       Also Read: 

Advantages And Disadvantages Of Direct Marketing

Advantages And Disadvantages Of Content Marketing

Advantages And Disadvantages Of Traditional Marketing

3. Very High Competition

Because of globalization, it is very difficult for the marketers to influence audience through online promotion. It is a complex task to create unique content and to grab people's attention in this competitive market.

4. It Is Not Suitable For All Customers

Digital marketing may not be suitable for all types of products. For example, if your product target elderly, it will be wise to advertise through traditional marketing because old people may not have access to internet and social media. This marketing strategy is not suitable for business such as beauty parlor, hair saloon, taxi service etc. 

Digital marketing is totally dependent on technology and trends. Any change in technology may affect its performance. If government makes changes in social media and internet policy, it may create big challenge for marketers. So, online marketing is affected by the change in technological and political environment.

Pros And Cons Of Digital Marketing In Short

Pros:

- It is simple, convenience and quick mode of advertising

- It can be performed by using less cost and resources

- It is environmental friendly because it does not use papers, plastics, boards etc. like in traditional marketing

- It can attract large group of audience 

- Its performance can be tracked and measured easily

- It is more flexible than other forms of advertising

Cons:

- It requires special skills and knowledge to carry out this strategy

- It takes a lot of time to make make content and materials

- Marketers have to face tough competition

- It is not accessible for all types of people

What Is Content Marketing ?

Content marketing is a process of creating and publishing online content such as blogs, videos, e-books, podcasts, articles, social media posts etc. to attract large group of audience. It is a long-term marketing strategy that helps to attract potential customers and generate online sales. Content marketing is one of the best alternatives of traditional marketing, in which marketers can earn long lasting income with less effort and cost.

Benefits Or Advantages Of Content Marketing

The main advantages of content marketing strategy can be described as follows:

1. It Attracts More Audience

You can promote your content through different social media platforms such as Facebook, twitter, pinterest, Linkedin, youtube TikTok , etc. Search engine optimization helps to drive more traffic to you blog or website. Publishing informative content, proper SEO and sharing in social media helps to attract large group of targeted audience. 

2. It Increases Conversion Rate

Because of high quality content and better promotion, it draws the attention of large audience. People start sharing your content through emails, and social media which makes the content viral on the internet. Because of wider coverage it increases visibility, generates leads and increases conversions.

3. It Is Simple And Cost Effect

If you have good writing skill, photography or videography skill then you can start content marketing. Content creators or bloggers can do their job from home. It is more cost effective than traditional marketing.

4. High And Long Lasting Income

Another benefit of content marketing is long lasting income. It can generate significant amount of income if you can produce better content because good content attracts more people. Evergreen contents (especially blog and website content) generate income for long period of time.

5. It Builds Customer Trust And Relationship

Content marketing helps to build trust and better relationship with customers. It increases customer loyalty, reputation and goodwill of your brand.

6. Best Alternative For Traditional Marketing

Most people feel irritated by display banners and other forms of traditional advertisements. They use ad blockers to get rid of such advertisements. But content marketing provides relevant information to the audience. So, it may be a good alternative for those clients who want to avoid display ads. 

Drawbacks Or Disadvantages Of Content Marketing

The main disadvantages of content marketing can be described as follows:

1. It Is Complex And Time Consuming

It requires very good writing skill to create written content, needs photography and videography skill to make audio visual content. Web development and SEO knowledge is required to promote the content on the internet. It takes more time to reach audience. So, content marketing is difficult and time taking process.

2. No Immediate Benefit

Producing valuable content is not an easy task. It requires good knowledge and research to find out useful content. It takes time to produce and promote the content in different social media platforms. So, it does not provide immediate benefit to the producer.

     Also Read: 

Advantages And Disadvantages Of Direct Marketing

Advantages And Disadvantages Of Digital Marketing

Advantages And Disadvantages Of Traditional Marketing

3. Requirement Of Special Skill And Knowledge

Content writing is a creative task. So, it requires adequate knowledge, good writing and other skills such as web development, search engine optimization skill, social media handling skill etc. 

4. It Is Not Suitable For All Types Of Business

Content marketing is not suitable for some business such as taxi service, hair salon, beauty parlor etc. 

5. It Is Influenced By The Change

Constant changes in trends, technology and peoples' interests, affects content marketing. It is very difficult to remain competitive in the changing environment.

Pros:

- It helps to reach more audience globally

- It consumes less time, effort and costs than traditional marketing

- It helps to increase traffic,which helps to generate lids, conversion and sales

- It improves brand awareness and customer loyalty

- It is far better than traditional marketing

Cons:

- It is a long term strategy, so it is a time consuming process

- There will be no immediate benefit 

- It requires special skills, knowledge and creativity

- Changes in trends ,technology and government policy may influence this marketing strategy

- It is not applicable for all businesses

What Is Direct Marketing ?

Direct marketing is a type of promotional campaign where companies directly communicate to a specific group of potential customers. Telemarketing, SMS marketing, email marketing, newspapers etc. are some examples of direct marketing. In this marketing strategy, companies try to attract customers by providing detail information about the product and services. It eliminates middlemen because producers directly make interaction with the customers.

Benefits Or Advantages Of Direct Marketing

The main advantages of direct marketing can be pointed out as follows:

1. Targeted Audience 

Direct marketing does not focus on large groups of audience. It tries to establish communication with potential customers and specific groups according to their interest and buying behavior. Direct contact with targeted audience increases that chance to succeed in the campaign.

2. It Avoids Middlemen

Direct marketing is business to customer (B2C) strategy that eliminates the role of middlemen and intermediaries such as distributors, dealers, wholesalers, retailers etc. in selling process.It sells products or services directly to the final consumers. It helps to save middlemen commission and shortens the selling process.

3. It Saves Costs

A company can establish direct communication with customers by using emails, telemarketing, internet etc. So, it saves marketing costs by lowering advertisements and promotional expenses. 

4. It Improves Profitability

Elimination of middlemen commission and less publicity and advertisement expenses can save significant amount of money. So, cost saving leads to increase in the profit of the firm.

5. Suitable For

Direct marketing is suitable for small and newly established companies with limited number of products. It is also suitable for those people who do not have time to visit retail stores for shopping purpose.

6. Effective Personal Interaction

It promotes personal interaction between the seller and buyer. It helps to gather information and feedback which helps to know the strength and weakness of the campaign. It helps the company to take appropriate steps to improve its operations.

7. Effective Measurement Of Performance

Direct marketing provides accurate feedback immediately to the seller. So, the effectiveness of marketing campaign can be measured by analyzing the result and feedback.

8. Helps To Increase Customer Loyalty

Because of personal touch and direct interaction, it helps to establish better relationship with customers. Personal connection between customer and company helps to improve customer loyalty.

Drawbacks Or Disadvantages Of Direct Marketing

The main disadvantages of direct marketing can be pointed out as follows:

1. Not Suitable For All Business

Direct marketing is not suitable to target large groups of customers. It is also not suitable for big business companies with strong brand value.

2. It Is Annoying And Intrustive Campaign

Most people feel annoying, irritating and intrustive because of unwanted telephone calls and emails received regularly from marketers. So, customers may dislike this marketing strategy.

        Also Read: 

Advantages And Disadvantages Of Digital Marketing

Advantages And Disadvantages Of Content Marketing

Advantages And Disadvantages Of Traditional Marketing

3. It Has Low Response Rate

Different marketing researches have proved that direct marketing has less conversion rate that other forms of marketing campaigns. It is difficult to identify potential customers and to collect data and information of an individual. If collected data lacks accuracy, then customer response rate becomes low and  campaign cannot be conducted properly. 

Pros:

- It only targets specific group of potential customers which helps to increase sales

- There will be a direct communication and personal touch with customers which eliminates middlemen

- It is a cost effective method of product promotion because it minimizes the advertising costs

- Earnings will be increased because of less marketing costs and elimination of middlemen

- It helps to maintain customer relation and increase customer loyalty

- Performance (success or failure) of the campaign can be easily measured

Cons:

- Some people may feel this marketing strategy irritating and annoying

- Although it lowers marketing expenses, it requires higher initial costs 

- Its response rate is lower than other forms of marketing