Benefits-Drawbacks

What Is Traditional Marketing ?Traditional marketing is a strategy that uses offline mediums such as radio, TV, newspapers, direct mail, telemarketing etc. for the promotion of products or services. It is the oldest and most commonly used mode of advertising. It has both benefits and drawbacks which are briefly discussed...

What Is Digital Marketing ?It is a promotion of products or services through internet and digital media such as websites, search engine, mobile marketing, social media, affiliate marketing etc. This mode of advertising can attract audience more effectively than traditional marketing. Digital marketing has several advantages...

What Is Content Marketing ?Content marketing is a process of creating and publishing online content such as blogs, videos, e-books, podcasts, articles, social media posts etc. to attract large group of audience. It is a long-term marketing strategy that helps to attract potential customers and generate online sales. Content...

What Is Direct Marketing ?Direct marketing is a type of promotional campaign where companies directly communicate to a specific group of potential customers. Telemarketing, SMS marketing, email marketing, newspapers etc. are some examples of direct marketing. In this marketing strategy, companies try to attract customers...

Demerits Of Mail Order BusinessSome of the notable drawbacks or disadvantages of mail order business can be highlighted as follows: 1. No Personal Contact Mail order business lacks personal contact between buyer and seller. So, customers cannot get proper instruction and advice before purchasing the good. 2. Not Suitable...

Merits Of Mail Order BusinessThe main advantages or benefits of mail order business can be expressed as follows: 1. Less Capital Requirement It requires less startup costs to operate mail order business. It can be establish and operated with less amount of capital. Therefore, less capital requirement is one of the main...